To plan effective SEO campaigns in a particular language requires a native speaker who fully understands local colloquialisms, relevance of local language search phrases to a marketing strategy, can efficiently plan PPC campaigns and produce optimized feeds in the target language. However skilled an English speaking SEO consultant is, they do not fully understand a target language well enough to maximize the efficiency of an SEO campaign in a particular country.

The idea of bringing 2 or more SEO consultants together to work on a multi-lingual SEO strategy is the logical next step for ecommerce online shops that have saturated the marketing in one territory and now need to find new markets in other countries.

The Augeo Ecommerce System itself delivers any innovative SEO features and requirements that a leading edge SEO consultant can ever wish for – if it’s technically possible then whatever is required is built, in line with specific product-market situations. The key to success with online marketing of ecommerce online shops is to be ahead of standard “last year” techniques. This is where Agile Development Methodologies combined with a flexible programming framework delivered in a lean way can simply put a business ahead.

Phase one of this project will be focused upon Europe and it’s expected that Asia will follow in phase two. For further information or to make contact please click here.

A more extensive "Share This" function with multiple sharing systems. This type of solution offers virtually every available sharing option to visitors who are used to sharing products.

The big question is “How do you get the Facebook community to buy?”. There appears to be 2 obvious approaches that many businesses are following at the moment. One is to create product focused content that creates interest around specific projects through detailing features and benefits of a particular product or range of products. Hopefully if the content is read by potential customers then they will read and follow through to making a purchase. After correctly choosing products that interest people, stimulating them with more detail and facts associated with that a particular product may cause them to buy it. The problem with this approach is that you risk appearing too much like a sales machine and if a potential future customer is not very interested in the product you are currently pushing at them, you risk turning them off and in effect pushing them away from your brand.

The second approach is to just create general content relevant to any potential purchaser. Stories around subjects connected to a specific industry that are of interest to your audience can attract more people to your Facebook presence and therefore your website presence. The theory here is that you can engage with more people if the content is generic enough and your brand’s relationship with your target audience. The content does not have to be purely informational, it can ask questions about the readers views on a particular subject a

nd in this way, build far stronger relationships. This may be all very well and whilst great for soft marketing but bearing in mind all of this takes effort, do you actually get a return on investment? Brand building is great, but if there is no real return in reality you can’t afford to do it.

Ask a friend about a product feature. This type of solution allows visitors to adjust the message to their friends allowing more convenient social sharing.

The key question facing online marketers is which approach is more profitable: Direct product focused content; or more community interest information and engagement? Or is there a combination of the 2 approaches that will work in the longer term.

As anyone will know who has started a Facebook page it is hard to gain full engagement of your followers. By this we are talking about followers replying to postings and hopefully even feeling close and interested enough to actually initiate content relevant to other community members following your brand and page. Perhaps here lies the key to success. Initially, ecommerce brands should focus their efforts around building communities of people “liking” them and interacting through their Facebook pages. As the community of followers (likes) grow stronger, more active, more frequent and more engaged then perhaps interspersing slightly more product focused content will keep the attention of a community. This is far more likely of course if the followers are used to interacting with a page’s postings.

A balance needs to be struck here between the quantities of general interest, community oriented and engaging content and the more sales focused content. If the product sales content gains too much presence then people will turn off again. There is of course one other key factor here. How interesting is the content? If the general content fully engages with your community and then your product posting frankly just boring then you will not convert anyone to buy.

One thing I remember from a very interesting ecommerce seminar was that if you have top selling items, then promoting these further will increase sales. Trying to promote ranges of clearance products that nobody is buying is like pushing water up hill. A 75% discount on a product that nobody wants may grab attention for a short time but will anyone actually buy it? If the hurdle to purchase is price then obviously a big discount will work, but shop owners so often see the big stock lists of non-selling products and think about just trying to shift these. The rule is clear: promote products that people like already and use Facebook and other social media to gauge your audiences thoughts and feelings towards which products they like.

Ultimately if the right products are chosen for promotion through Facebook, the type of promotion is right and the frequency between general community content and product content is balanced then success should occur.

5 Top tips for successful ecommerce Facebook use:

1.    Build follower community first, get engagement and interactions with your community then drop in interesting products occassionally.
2.    Allow follower numbers to grow naturally without bribery: Targetted Fan Page Ads work but as long as they are real.
3.    Less “BUY NOW, BUY NOW” – more engaging with people “Is product A better than product B?”
4.    Use Facebook to research customers views about products
5.    Shouting louder about products that don’t sell will not increase sales but simply demonstrate you don’t know what your customers actually want to buy.

A group of selected business leaders were treated to a chartered champagne flight over Cornwall on Tuesday 20th July as part of a product launch for a new ecommerce system developed by local web developers, UKNetWeb.

Representatives from Cornwall Development Company, Cornwall Council, Air Southwest, Business Link, Outset Cornwall and Oxford Innovation joined a selection of private sector businesses to hear more about the new ‘Augeo Ecommerce’ framework.

Talking at the event, Toby Parkins outlined how the framework differed from current solutions available on the market, followed by short supporting talks from strategic partners, Rob Edlin of Niddocks Internet Marketing and Aren Grimshaw of Tonick Media.

A keynote talk was delivered by Carolyn Rule, Cabinet Member for Economy and Regeneration at Cornwall Council, who used the opportunity to talk about the wider benefits of growth in the digital economy on Cornwall’s overall economic performance.

“It is absolutely fantastic to see how this product developed by a local company is helping other Cornish businesses to grow. UKNetWeb is living proof of how local companies can thrive and help other businesses expand through innovative use of digital technology” she said.

Commenting on the launch, UKNetWeb managing director, Toby Parkins said,

“We wanted something different to launch what we believe is a totally new type of ecommerce system. Taking our guests to new heights in such a direct way felt like a great way to show exactly what Augeo can do to the red line on their profit charts.

“We had used Air Southwest and Newquay Cornwall Airport in the past to visit some of our clients and it seemed fitting to use the same service which helped us grow to showcase all that Augeo has to offer” he continued.

The name Augeo is a Latin verb meaning  ‘to increase, enlarge or augment’, a claim which the system believes, it is capable of demonstrating  following early trials on behalf of clients.  In trials recorded by the company, one ecommerce customer of UKNetWeb using the Augeo framework saw an increase in trade of 200%, and a second saw an increase in monthly turnover of £200,000 per month.

The new system offers ecommerce store owners inside and outside of Cornwall the opportunity to build on an already successful web trading presence or create their first ecommerce presence through the use of what is referred to as a ‘Custom Framework’.

The framework is built up from an in-house ‘code library’, which has been six years in the making and represents many years of technical development, testing and implementation on behalf of clients on a local, national and international level.

Anyone wanting to learn more about the Augeo product should visit the company’s website at www.augeo.co.uk or call UKNetWeb on 01872 555933.

Augeo’s official product launch will take place at a private party tomorrow morning at Newquay Airport. Guests will be treated to a series of presentations before enjoying a scenic champagne flight over Cornwall upon a privately chartered Air Southwest flight.

The system reflects their work over the years for a number of large online retailers, incorporating some of the key features and functionality demanded by those working within the ecommerce industry.

Commenting on the launch, UKNetWeb managing director, Toby Parkins said,

“We wanted something different to launch what we believe is a totally new type of ecommerce system. Taking our guests to new heights in such a direct way felt like a great way to show exactly what Augeo can do to the red line on their profit charts.

“We have used Air Southwest and Newquay Cornwall Airport in the past to visit some of our clients and it seemed fitting to use the same service which helped us grow to showcase all that Augeo has to offer” he continued.

The name Augeo is a latin verb meaning  ‘to increase, enlarge or augment’, a claim which the system believes, it is capable of demonstrating  following early trials on behalf of clients.  In trials recorded by the company, one ecommerce customer of UKNetWeb using the Augeo framework saw an increase in trade of 200%, and a second saw an increase in monthly turnover of £200,000 per month.

The new system offers ecommerce store owners inside and outside of Cornwall the opportunity to build on an already successful web trading presence or create their first ecommerce presence through the use of what is referred to as a ‘Custom Framework’.

The framework is built up from an in-house ‘code library’, which has been six years in the making and represents many years of technical development, testing and implementation on behalf of clients on a local, national and international level.

Anyone wanting to learn more about the Augeo product should visit the company’s website at www.uknetweb.com where a link to the new Augeo website will be available following tomorrow’s launch.