Augeo Launch Success

UKNetWeb celebrates “taking ecommerce businesses to new heights”

A group of selected business leaders were treated to a chartered champagne flight over Cornwall on Tuesday 20th July as part of a product launch for a new ecommerce system developed by local web developers, UKNetWeb.

Representatives from Cornwall Development Company, Cornwall Council, Air Southwest, Business Link, Outset Cornwall and Oxford Innovation joined a selection of private sector businesses to hear more about the new ‘Augeo Ecommerce’ framework.

Talking at the event, Toby Parkins outlined how the framework differed from current solutions available on the market, followed by short supporting talks from strategic partners, Rob Edlin of Niddocks Internet Marketing and Aren Grimshaw of Tonick Media.

A keynote talk was delivered by Carolyn Rule, Cabinet Member for Economy and Regeneration at Cornwall Council, who used the opportunity to talk about the wider benefits of growth in the digital economy on Cornwall’s overall economic performance.

“It is absolutely fantastic to see how this product developed by a local company is helping other Cornish businesses to grow. UKNetWeb is living proof of how local companies can thrive and help other businesses expand through innovative use of digital technology” she said.

Commenting on the launch, UKNetWeb managing director, Toby Parkins said,

“We wanted something different to launch what we believe is a totally new type of ecommerce system. Taking our guests to new heights in such a direct way felt like a great way to show exactly what Augeo can do to the red line on their profit charts.

“We had used Air Southwest and Newquay Cornwall Airport in the past to visit some of our clients and it seemed fitting to use the same service which helped us grow to showcase all that Augeo has to offer” he continued.

The name Augeo is a Latin verb meaning  ‘to increase, enlarge or augment’, a claim which the system believes, it is capable of demonstrating  following early trials on behalf of clients.  In trials recorded by the company, one ecommerce customer of UKNetWeb using the Augeo framework saw an increase in trade of 200%, and a second saw an increase in monthly turnover of £200,000 per month.

The new system offers ecommerce store owners inside and outside of Cornwall the opportunity to build on an already successful web trading presence or create their first ecommerce presence through the use of what is referred to as a ‘Custom Framework’.

The framework is built up from an in-house ‘code library’, which has been six years in the making and represents many years of technical development, testing and implementation on behalf of clients on a local, national and international level.

Anyone wanting to learn more about the Augeo product should visit the company’s website at or call UKNetWeb on 01872 555933.

This article was posted on Tuesday, July 20th, 2010 at 4:13 pm and is filed under Featured, News.

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What is Augeo?

Augeo is an advanced e-commerce framework allowing serious e-commerce online shops to significantly increase sales through the custom development of advanced features and functionality designed specifically around unique requirements.